No Ho’ing Around

Make sure you go get your “Supa Fly Ho with cheese” while they’re hot and available. Fat Ho Burgers on 11th Street and Ross Avenue opened Tuesday. Naturally any business with the word ho in it was open to a lot of criticism.

One of Fat Ho Burgers’ closest neighbors is the Gospel Café. Folks at the volunteer-run religious café and bookstore wish
the burger joint was a little more “holy.”

“Would’ve been nice to think a little more sensitively,” said Pastor Marsha Martie.

Latika Evans the 23-year-old owner of Fat Ho Burger is a college graduate who worked her way through college to open her burger joint. But is the name of her business going to hurt her?

I think it was a brilliant idea to name her burger place Fat Ho. As unfortunate of a term it is, it has people talking and in a world where the big name companies run so much what is going to make someone who goes to McDonalds all the time try something different? Fat Ho sets them apart from every other burger place in Waco except for maybe Health Camp whose name is exactly opposite of what the place is but even Fat Ho is controversial than that.

The name has brought customers to Fat Ho Burgers and that was Evans’ intention. “That’s one thing I learned in American Broadcasting School, get an attention getter. Get something that will grab their attention and that grabbed their attention.”

Report is that the negative and positive media attention that Fat Ho received over the past two days put Evans’ out of burgers and available cash on Wednesday.

If you think the name of the place is crazy check out the name of some of her food items: “Supa Fly Ho,” “Supa Dupa Fly Ho,” “Toasty Ho,” “Badmamajama” burger with four patties, and “Tiny Ho” meals for the kids.

I have no idea if the burgers are good but the name brings customers so to me this was the best move Evans could have made other than making amazing burgers.

As for me, I’ll take a Badmamajama no onions, dry.


God Bless and Sic Em Bears



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